To those hip to the ways of classic rock, Jagger stands for a cragginess, for experience, for a libido-driven dude who’s seen a whole lot of life. I'm not saying throw out the individual marketing approach, I'm just asking if you are missing an opportunity.With its infectious whistling hook and taut digital disco groove, Maroon 5 and Christina Aguilera’s “Moves Like Jagger” is endearing a whole new generation of music listeners to the frontman of The Rolling Stones in a way Ruby Tuesday never could have expected. However, you can't knock the ability to gain attention from those ranging from ages 8 to 80, male and female, and any language or geographic location around the world. In general, the marketing world has thrown 'broad appeal' or mass marketing into the ash heap. Going for a broad appeal reaps different rewards. As a middle ager, I split the universe on this issue and I'm familiar with both. Arguably most people alive today know either Adam Levine or Mick Jagger. When we visited a couple of years ago, we were able to connect because of the broad appeal of the work. (In fact, it ended #1 on the Danish pop song chart in 2011). Her two little girls have yet to learn English and my Danish skills are virtually non-existent - but my nieces knew this song. Does the 'band' need some reviving? Have you become stuck using the same formula? Are you producing the same or better results? However, as Levine explained this song and the approach they took broke the mold and "totally revived the band." That formula has worked well for them they have sold millions of songs. Maroon 5 has a distinctive sound and frankly many of their songs are about relationships gone bad. Others often bring a new perspective and a new way of thinking that leads to better answers. Maroon 5 stuck together as a group, I'm saying widen the aperture.
Are you stuck in a rut, using the same people or have you branched out and invited others into the conversation? I'm not saying be disloyal. Both choices payed off for the band.Ĭonsider your partners. Second, they involved Christina Aguilera for back-up vocals. The first was that they used the work of an outside songwriter, Ammar Malik (and his colleagues). Maroon 5 took two major departures on this song. We stick with people with whom we are comfortable.
We hear so much about the benefits of teaming however, most teams tend to consist of the same players. Are you playing to win or simply playing not to lose? Are you making bold claims (and then delivering on them) or are you playing it safe. What are you saying about your product, your company, or yourself. Levine said it well, it's "one of those songs that was definitely a risk it's a bold statement." True, it's not the same as saying you have the moves like Michael Jackson, but Jagger no doubt has his own flair and comparing oneself to him is no small claim. Here are 4 decisions they made to create a Moves Like Jagger experience:Ĭlaiming to have the moves like Mick Jagger is a bold statement. It marked a departure for Maroon 5 in a number of ways.
Moves Like Jagger has been a huge success lauded by the music industry, but it could have been a laughable flop. The song features Adam Levine, Maroon 5's lead singer and People Magazine: 2013's Sexiest Man Alive, along with Christina Aguilera on vocals. (6 x platinum), 4.6 million copies in South Korea, and millions more in countries around the world. Since then, the upbeat ode to Mick Jagger's dance moves has sold over 6.3 million copies in the U.S. Whether you like the song or not, you are no doubt familiar with Maroon 5's "Moves Like Jagger." It debuted at #8 on the U.S.
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